The 8 TikTok influencers to discover in 2021
After talking about global YouTubers, we wanted to stop over on TikTok. The app is a recent social network that was launched in 2016.
First of all, only young influencers attracted by the
novelty of the app were there. Then, TikTok spread widely and all age groups
discovered the app. Today, it is the second most downloaded in the world,
behind WhatsApp.
It has 4 million French monthly users, and more than 625
million worldwide in 2020. This is therefore an opportunity not to be
denigrated for brands that are looking for a new way to do influencer
marketing.
TikTok,
what is it?
The TikTok platform is quite unique in its kind. Unlike the
more "usual" sharing networks, it offers to record videos in
"facecam", from 15 seconds to 1 minute maximum, to the rhythm of a
chosen music. It can be a playback, a choreography, a sketch… There are a lot
of concepts and challenges generated thanks to TikTok. In addition to these
videos, users have the option of responding to content already present that
they want by shooting another video. This is then attached to the first video,
giving the possibility of creating short stories, adding to a humorous video
...
These brand new possibilities have attracted many people,
even though the middle age group is still quite young, as shown in this diagram
generated by HypeAuditor.
This illustration also shows that Tik-Tok is mostly
populated by female creators, except in the older user brackets. This makes it
an innovative and fresh platform thanks to this mainly female audience. Unlike
most other more or less male dominated platforms, like YouTube with 68% male
creators, this largely female platform is a refreshing change. This novelty is
not to be missed by companies that would like to invest in a marketing campaign
targeting a young and female audience!
Top 8
TikTok influencers 2021
In order to introduce you to this new platform and the new
kind of influencers there, Influence4You has brought together some of these
young talents in this article. Here is our top 10:
1 / Lea
Elui Ginet
Léa is undoubtedly the most popular TikTok influencer in
France. With almost 10 million subscribers on her account, she largely
dominates the network, even being known internationally. All at just 18 years
old. She first started on Musica.ly before continuing her career on TikTok. Léa
has acquired her notoriety thanks to her “lip-sync” videos, where you have to
sing in playback while reproducing a choreography. She has always been able to
adapt to current trends, which has undoubtedly made her successful. These
videos remain her trademark, although she posts other kinds on her account.
2 /
Jamal.Jml
Jamal started his career directly on the TikTok app. A
hilarious young man, he sketches situations where he is alone, with family or
friends. This results in fun videos that are a bit of a change from simple
dance or lip-sync videos. Over time, Jamal improves his videos for more and
more laughter. A young influencer to discover to cheer up his zygomatics.
3 / Lenna
Vivas
The joyful influencer recently posted to TikTok. The young
woman with a colorful style particularly shares videos of dances and
choreographies. She often takes the stage with her little brother or even her
friends and makes us discover her daily life through TikTok.
4 / Jojo
Akams
Jojo is certainly one of the very original characters on the
platform. Considered as "creator" by her (this means that the
influencer creates content specifically for and through TikTok), he connects
the hilarious videos. Starting to sing and dance in public places, he films the
reactions around him with the help of an accomplice. Funny and original scenes
that made it successful.
5 / Miss
Gloria
Gloria is not from TikTok itself. Quite popular on YouTube
(with almost 2 million subscribers), she migrated to the video platform to
supplement her achievements and has been very successful with almost 2 million
subscribers. Mainly taking up energetic songs in playback, the young woman has
won over a part of the TikTokienne community.
6 / Enzo,
shut up!
If the young influencer creates fairly simple videos on
TikTok, following the platform's codes and fashion, he doesn't just do that.
Already at the head of A hoax YouTube channel with over 1 million subscribers,
the 17-year-old continues his streak with TikTok. We can find some jokes and
hidden cameras on this platform.
7 / Lewis
Capaldi
Lewis is first and foremost a Scottish singer, songwriter
and musician, having great success in Scotland, the UK and Ireland. The young
artist is also not lacking in humor. On his TikTok, we can see several humorous
videos where he uses music to illustrate funny situations, or to make fun of a
song. Lewis is first and foremost a Scottish singer, songwriter and musician,
having great success in Scotland, UK and Ireland. The young artist is also not
lacking in humor. On his TikTok, we can see several humorous videos where he
uses music to illustrate funny situations, or to make fun of a song.
8 / Sundy
Jules
At just 20 years old, the young Parisian already has a great
career in plotting. With over 1 million subscribers on Instagram and YouTube,
he is no slouch with the music video app. On this one, a lot of “lip-sync”
videos, of dances. He also skillfully plays around with the special effects in
the app. He regularly shares videos with other creators, his friends, his
parties.
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